What is Digital Signage? What are the benefits of Digital Signage? Why should you advertise on a digital signage platform?

Dynamic Digital Signage (DDS) or Electronic Digital Signage (EDS) as it is sometimes referred to, is a form of out-of-home advertising in which content and messages are displayed on a typical 37” – 42” high definition digital screen, to present constantly changing, computer generated, full motion video, photo-realistic graphics, text and animation, ads to its viewers.

As industry statistics shows Uninformed customers, as many as 50%, leave a retail store without making a purchase. Since Digital Signage’s are strategically located at high volume retail locations to deliver visual messages at the point of purchase, it increases Impulse buying by more than 20%

In-store Digital Signage boosts sales of new products advertised, between 30% and 300%, and Increases advertised existing product revenues by more than 10% while it reduces customer’s perceived waiting time by 15%. Digital Signage also Targets customers in store, where industry statistics show they make 70% of their purchasing decisions, as 91% shoppers do not shop with a list. Brand recall for Digital Signage is shown to be about 48% versus Newspapers at 23% and Television at 14%.

Digital Signage is proven to be an effective medium in the advertising industry. The cost is a fraction of the above mentioned traditional methods. Advertising, using the digital signage platform, significantly reduces your CPM, and at the same time provides highest value on your ROI. In short, it provides an opportunity to reach its targeted audience with a low cost approach, yet most beneficial to advertising companies.

Below are some of the comments made by the Advertising Industries respected leaders about the new wave, i.e. Digital Signage Market:

In 2003, traditional advertising channels made up 80 percent of the entire budget and digital signage occupied less than 1 percent. But things have changed, as everyone knows. Consumers have become accustomed to tailoring their experience through TIVO and broadcasting ads through traditional media only captures a small percent of the audience. The digital signage market will experience double-digit growth in the next few years and will become a major channel with size comparable to traditional media. - Dynamic Digital Signage - The New Age of Advertising By Yvonne Li & Greg Gilbert, ADurance Inc. Sign Industry Magazine.

Digital signage is “the next killer application”. - Sanju Khatri, iSupply/Stanford

In-store RDS boosts sales of new products advertised, between 30% and 300% - According to Digital Signage Summit by the Ad Strategy Institute, Aug. 29, 2005

….the most effective influence occurs when the person being influenced doesn’t realize it is happening. The element of surprise, as used in guerrilla marketing techniques since the 1990’s are becoming more effective as commercials are cloaked as art. - Cialdini in Walsh

Delivers visual messages hence increases Impulse buying by more than 20%. - As per Neilson researched institute.

Increases advertised existing product revenues by more than 10%. - Platt Retail Institute Independent RDS Study, May 2005

“What once were often dull and static images are getting bells and whistles from new digital and wireless technology – and that's driving growth in this once-prosaic ad medium.” - Wall Street Journal

“Big or small, digital signage has the potential to change retail’s relationship in how it communicates to customers” - Signindustry.com